sell their music directly from their profile player and set the price for their own download sales.[1] Users can create free accounts in the following categories: Fan, Artist, Record Label, DJ, Industry Pro or Writer were connected to labels, managers, publishers, venues, vendors, promotors and more. It was the first company in the world that paid musicians for downloads and streams of their music via advertising revenue and via a subscription model. Kerchoonz was a global marketplace that connected bands and artists to record labels, managers, venues, vendors and offered an online shop for bands, allowing bands to sell their digital downloads and their physical CDs, T-shirts and gear through their own social networking profile on the site as well as in K-Ching, an on-line direct sale and auction marketplace. Kerchoonz was monetized via a subscription model, advertising model and commissions on transactions within the marketplace. Regular non-artist members can also sell used and new items on K-Ching and set up a store on their Kerchoonz profile. First online digital company that paid artist for streams.

Kerchoonz offered an online shop for bands, allowing bands to sell their digital downloads and their physical CDs, T-shirts and gear through their own social networking profile on the site as well as in K-Ching, an on-line direct sale and auction marketplace. Regular non-artist members can also sell used and new items on K-Ching and set up a store on their Kerchoonz profile. The company grew to 14,400,000 users in the space of two years.[1]

The site was created as 'an alternative to piracy'. Kerchoonz.com is a music focused website with a social networking side to it, much like Bebo or MySpace.

Powered by ISRC codes: The ISRC (International Standard Recording Code) is the international identification system for sound recordings and music video recordings. Each ISRC is a unique and permanent identifier for a specific recording which can be permanently encoded into a product as its digital fingerprint. Encoded ISRC provide the means to automatically identify recordings for royalty payments. Kerchoonz uses the ISRC to track and pay for downloads and streams.

Founders: Indiana Gregg and Ian Morrow. The site launched in beta in June 2008 with start-up co-investment from Scottish Enterprise and the Discovery Investment fund.[5] The company received a further £180k seed funding from the Discovery Investment Fund VCT and Scottish enterprise in February 2009.]Kerchoonz was formed as an alternative to piracy.

In July 2009, Music Week and Billboard magazine announced a deal between Kerchoonz.com and Beggars Group that would allow circa 20,000 songs to be accessed from Rough Trade, 4AD, XL Recordings and Matador. This deal included prominent acts from the Beggars Roster such as Bon Iver, Jarvis Cocker, Vampire Weekend, British Sea Power, Cat Power, TV on the Radio, The Prodigy and Grammy Award winning Adele to name a few.[8] Billboard announced that Kerchoonz had licensing deals with Beggars and 132 other independent labels. In a quote from Simon Wheeler, director of Beggars, he states,"We're committed to making our catalog available through as wide a range of services as possible, Kerchoonz was constructed with artists' rights in mind and it is exactly the kind of company which the industry should support". Billboard also announced that Kerchoonz was also in negotiations with the major music labels.

The site originally had a joining fee of £12.50 per year; a freemium model was added in December 2006 followed by a monthly subscription model in 2007. Total Guitar magazine reports that the site is locked in talks with major record labels in order to provide a comprehensive music catalogue for fans. The same magazine reported that artist and bands were paid for streams of their music on the site.

The first Kerchoonz Live Sessions were announced by the company in December 2008. The online competition encourages artists to upload their music, get paid for their streams, and perform for a live studio audience to be broadcast across the web. Bands who participate in Kerchoonz Live Sessions benefit by receiving promotion in hard press, worldwide blog networking, professional live studio recordings and interview sessions with top journalists around the globe and cash prizes. The company filmed a series of 4 bands including Helicopter Girl

In July 2009, Music Week announced that Kerchoonz.com teamed up with Music online TV program Our House.[8] Guests and celebrity presenters and live performances from acts including Frank Bembini of the Fun Lovin' Criminals, Kristina Miles and The 66 were announced among acts that to be aired weekly, with the first episode being shown on July 30, 2009. [12] Bands and their fans can join Kerchoonz using their Facebook ID and connect their Facebook with Kerchoonz. When an artist uploads a song to Kerchoonz it automatically updates both the user's Kerchoonz feed and Facebook feed. The same is true for videos, blogs or event date. Members can also retweet songs, videos and links to their K-ching store to promote products they are selling.[13]