Company Performance Metrics
KENTRIX (www.kentrix.in) provides consumer-data driven solutions to companies empowering deep consumer insights for making effective and profitable marketing initiatives and business decisions. Kentrix India Master Customer base encloses today 91.5 Crore Individuals (Jan 2024) - identified down to the individual building- and household-level - and
put into income groups, consumer psychographic segmentations, expenditure behaviour, product purchase affinities. Altogether more than 178 different consumer behaviour and classification signals, such as Housing, Transportation, Medical & Healthcare, Financial Savings, Apparel, Food and FMCG, Entertainment, and more.
KENTRIX offers four major solutions derived from the consumer database we maintain: 1) KARMA: Customer Enrichment (profiling of individual customers on income, lifestyle affinity, expenditure behaviour and product purchase affinities) supporting sharp targeted Up-sell and Cross-sell Campaigning
2) GEOMARKETEER: Local intelligence micro-market segmentation - Geo/territory platform; Down to building-level understanding the diversity of customer potentials and market share for your product(s) - bypassing PIN Code- / Locality-level sample surveyed market potential estimates, together with tool functionalities for location analyses, core market identification, etc.
3) SEGURA: Profiling loan / credit card, other financial product applicants in real time during their verification process based on negative area relation, income profile and expenditure behaviour supporting Early Risk Identification.
4) PERSONA360: Using consumer profile insights in Digital Advertisement for sharp targeted campaigns reaching highly selected audiences by criteria of expenditures, income, product purchase affinities.
