Company Performance Metrics
Kelori is an ecommerce brand that develops quilting and textile tools for home quilters and hobbyist crafters. The company focuses on precision-engineered rulers and cutting systems that use physical channels to guide rotary blades for straighter fabric cuts. Its SlotMaster and XL SlotMaster rulers are designed to help users who struggle with hand
tremors, neuropathy, or difficulty maintaining a steady hand. Kelori also offers supporting products such as New Zealand wool pressing mats that trap heat for efficient pressing, non-slip self-healing cutting mats to protect work surfaces, and rotary cutters for cutting through fabric layers. These tools are intended for quilting, sewing, and related textile projects where accurate cutting and flat seams are important.