Keinu is an independent venture studio dedicated to building, launching, and operating specialized B2B software and professional service marketplaces. Founded by Xabi Errotabehere, the studio focuses on developing targeted products that solve distinct operational challenges across various industries. Rather than relying on generalized solutions,
Keinu identifies specific workflow bottlenecks and creates dedicated platforms to deliver immediate, practical value. The studio's ecosystem spans multiple sectors, including recruitment operations, legal services, and consumer utilities. Notable entities incubated and operated by Keinu include Distill.cv, a B2B platform that streamlines document formatting and candidate submittal workflows for recruitment agencies, and Find a Lawyer, a matchmaking marketplace and directory connecting clients with appropriate legal representation in New Zealand. By centralizing product strategy, go-to-market execution, and operations, Keinu efficiently brings high-utility digital assets to market. Alongside its primary platforms, the studio manages a broader portfolio of focused utilities, including Tracker.cv and Bond Reclaim. Keinu continues to expand its digital footprint by prioritizing clear intent, tangible utility, and seamless user experiences across all its ventures.