channels, and to dramatically boost their online sales. Its core technology combined user profiling, business rules engine, self-learning algorithms and multi-channel delivery. Some of its core solutions included web personalization, landing page optimization, segmented multivariate tools, banner ads retargeting, re-engagement of dropped orders via emails, etc. Solutions were delivered as a SaaS and included campaign implementation and management, as well as strategic online marketing consulting/services.

One of the very first players in the online personalization/behavioral targeting space, Kefta enable dozens of Fortune 1000 companies to boost online conversion by 10-30% and experience 4-15x ROI. It became profitable after a few years and was acquired, in 2007, by Acxiom Corp (ACXM), a $1 billion global leader in data and multi-channel marketing solutions.