Kawaji also creates products built around its own mascot, Ju-Ji, including ramune beverages, gummies, and branded water. Its range extends into themed gift bundles and snack collections that package multiple designs or flavours for collectors and fans. In addition to food and beverages, Kawaji offers branded merchandise such as T-shirts, hoodies, hats, bags, and accessories connected to its characters and product lines. The company sells through its ecommerce store and serves retailers and wholesalers that focus on pop-culture, exotic snacks, and licensed FMCG products.