Company Performance Metrics
Rachel Wagoner: Managing Partner, Marketing & Organizational Development- Kathlyn Amidar: Team Member
Kasama Media is a diversified holding company that specifically assists the creation and development of services and online communities that primarily target under-served and under-represented communities..
Kasama Media follows the "online presence to create offline change" motto when applying its work. The belief is that the online
world can be an effective and instantaneous environment for offline communties to grow and create a powerful voice. In turn, Kasama Media hopes to develop these new communities into viable markets for the mainstream.
Company services range from social media consulting, ethnographic trend research, community development, and early stage viral and seed marketing. Products include microsites in popular social networks and full-scale online communities target toward emerging minority demographics.
The Kasama Media first employed the different skills of its staff to its flagship product, BakitWhy. BakitWhy is a Filipino American online community which merges the offline Filipino American communities in an integrated online environment. BakitWhy.com utilizes content provided from individuals in the 18-35 demographic and centers the community around a diverse range of contributed written and and video content. Viral and seed marketing has promoted the online community into various established network such as Facebook, Pinterest, and Twitter.
