largest city of Aarhus - where, incidentally, it is still located - Larsen had great ambitions, though he never imagined how quickly his business would grow. Larsen went on to open several successful JYSK Sengetøjslager (the original store name until 2001) locations throughout Denmark, and in 1984 he opened his first store beyond the country's borders, in neighbouring Germany.

Today the JYSK Group comprises more than 2,800 stores in the following 52 countries worldwide: Denmark, Norway, Sweden, Finland, Poland, the Czech Republic, Hungary, the Netherlands, Slovakia, Germany, Austria, Switzerland, Iceland, Canada, Greenland, the Faroe Islands, Estonia, Latvia, Lithuania, Ukraine, Kosovo, Bulgaria, Kazakhstan, Romania, France, Great Britain, Slovenia, North Macedonia, Croatia, Italy, Spain, Bosnia-Herzegovina, Serbia, Armenia, Indonesia, Montenegro, Greece, Albania, Vietnam, Malta, Portugal, Georgia, Belarus, Tajikistan, Moldova, Belgium, Kuwait, United Arab Emirates, Thailand, Ireland, Cyprus and Azerbaijan.

The group's annual turnover is 3.79 billion euros. Growth is stable and controlled, and the total staff consists of around 24,000 employees.

The word 'JYSK' has always been intentionally included in the company name. In Danish 'JYSK' designates anything or - like Lars Larsen - anybody from the Jutland Peninsula, and it is often associated with modesty, thoroughness and honesty - three values that Larsen himself has always identified with. JYSK stands for trustworthiness, and a deal is always a deal.