Company Performance Metrics
JusTea sources, blends, and sells farmer-direct teas with a focus on Kenyan small-scale tea farming communities. The company offers loose leaf and bagged teas across categories such as purple tea, black tea, herbal tea, green tea, and white tea. Its range includes flavored blends like Purple Rain, Purple Jasmine, African Chai, Cream Earl Grey,
Chamomile Dream, Little Berry Hibiscus, and Turmeric Ginger. JusTea also develops seasonal and trio collections, providing options for different caffeine levels, flavor profiles, and occasions. The business operates an online store that serves retail consumers and wholesale buyers, enabling direct purchase of tea products and gift sets. In addition to tea, JusTea sells accessories such as hand-carved wooden spoons made by artisan woodcarving families in Kenya. Through these offerings, the company maintains a direct-trade model that connects tea drinkers with farming and artisan communities.
