through the use of specially designed artifacts and services distributed through high performance channels. Such understanding starts from the premise that innovation is only when it responds to demands, dialogues with expectations and effectively resolves problems experienced by any social group. To do this, it is necessary that the novelty gain visibility and strategic functionality through distribution channels (material and symbolic) easily recognized by the public, endowed with business models validated by the market. As a consequence, novelty will affect individuals' behaviors as an innovation, supporting changes in specific cultural practices and transforming the lives of people and their social groups of belonging. Based on this understanding of innovation, the company was formed in 2010 with the MISSION to conceive, develop and operate educational artifacts and processes, aiming to create learning scenarios based on dialogue and fun. To achieve this goal, we work on the creation of a BITS PEDAGOGY that articulates our products in a unique conceptual platform, offering engaging and effective learning environments for apprentices.