Acquired by on November 24, 2009
Total Equity Funding
$45M in 1 Round from 5 Investors
New York, New York
Joost is an internet TV service that uses peer-to-peer TV (P2PTV) technology to distribute content.
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Internet, TV, Video

Company Details


As their third major undertaking, Skype and Kazaa founders Janus Friis and Niklas Zennstrom are attempting to perfect IPTV with Joost. Joost is a p2p on demand video player that offers professional (legal) programming much like on your television, but whenever you want. The service is free, however, there are video advertisements interspersed between and during programs as well as small type or image ads on the sides of your screen.

With very heavy backing from media giants CBS and Viacom, Joost looks good to take on competitors Bablegum and Microsoft LiveStation. Currently Joost has content deals with CNN, the NHL and Sony as well as their financiers CBS and Viacom (MTV, Comedy Central etc). They have also recently developed a new Widget API open to third parties to make their own Joost widgets.

Unlike many online video platforms, joost does require a download and cannot play video directly from users' browsers. joost offers a desktop client that allows the user to watch on-demand TV over the internet. In addition, Joost enhances the TV experience by offering interactive tools. For example, users will be able to chat with friends while watching a show. The channels will also have interactive displays where users can discover behind-the-scene content.

Joost's peer-to-peer technology also lowers the cost of channel owners by reducing the amount of data the servers must stream out. joost only serves some selected users, while the rest of the data is distributed from user to user.

Rumor has it that Joost is in talks with hardware manufacturers to embed its platform into TV set-top boxes. If the move were successful it could change the TV industry substantially.

Joost is now fully public and open to all.

UPDATE: Joost has recently deactivated it's software client and now streams it's entire catalog via Adobe's Flash Player which is available for Windows, Mac OS X, and Linux.

Funding Rounds (1) - $45M

DateAmount / RoundValuationLead InvestorInvestors
May, 2007$45M / Series A5

Current Team (3)


Products (1)

  • Joost is an internet TV service that uses peer-to-peer TV (P2PTV) technology to distribute content.

Competitors (11)

  • Babelgum is a free integrated web and mobile video content platform available on-demand to a global audience.
  • Camsta is an internet TV network that gives worldwide viewers direct access to exclusive and live streaming video contents.
  • Hulu is an online video service offering hit shows, movies and documentaries through its website, Hulu.com, and other destination sites.
  • Inuk is an internet protocol television (IPTV) provider that supplies broadcast quality TV via the internet to closed IP-based networks.
  • MUBI is a curated online cinema and community that offers a subscription-based video on demand service.
  • Next New Networks is a producer of online video networks and a media company allowing viewers to contribute, share and distribute content.
  • Miro is Participatory Culture's core project. It's a free open-source desktop video application that is designed to make mass media
  • Veoh is an Internet TV service enabling viewers to discover, watch and personalize their online viewing experience.

Offices/Locations (1)

  • Headquarters

    100 5th Ave Fl 6

    New York, New York 10011-6903

    United States

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