spherical online media.

The problem with existing VR and AR approaches is that they offer either mainly creation of 360 content or mainly playback of videos. What’s missing is: (1) a cheap device <$50 to create quality content on the smartphone at the push of a button, (2) a fifth dimension of communication on top of 360 content. But in the world of 360 media, if you really want to create something revolutionary, you need to combine an offering that goes from creation to sharing to communicating - all in the same app. This would eventually require bundling the application with an affordable creation device that’s extremely fast and easy to use - a 360 camera for the masses.

That’s precisely what we managed to add to our application. But instead of inventing our own Insta360 or an own Ricoh Theta, we did something much smarter. We invented a tool that is a camera, yet it doesn’t need any power as it doesn’t have any electronics. What we have created is an accessory for smartphones that captures photos and videos simultaneously from both the front and main camera to combine them into a real 360 photo or video. This will sell for a low as $50 and will open up the world of 360 media creation to all smartphone users. Of course, it doesn’t stop there. With the JOIN application, people can not just create real 360 content, they can also share it and communicate inside of it in a totally efficient and fun way.

It’s sort of a Google Earth for user-generated 360 content. Content will be created by millions of smartphone users, who use the same app to create, share and invite millions of other users to join augmented 360 worlds they created.

JOIN is something that everyone should have available tomorrow on their mobile phones. In addition we developed a unique "no-electronics" accessory that allows smartphone users to create 360 videos and photos on their own devices in the most efficient and fun way at the lowest cost possible.