Company Performance Metrics
Introduction:
Johari Shop intends to disrupt the current disconnect that lies in an online jewellery buying experience by perfectly blending the trust in the offline retail world with the ease and convenience of online discovery. Johari Shop wants to provide customers with the largest selection of precious jewellery at a marketplace of numerous
manufacturers in India with in store previews and 'touch n feel' experience before purchase at our strategically chosen partner stores.
Gap:
1. In India with such high regional preferences in designs, selection is the biggest problem in offline jewellery buying. Offline channel can't solve it due to physical and monetary limitations, current online players solve it to a level but it is woefully inadequate as vertical destinations (BlueStone, CaratLane) have their own designs and manufacturing so selection is curtailed there. Horizontal players ( Flipkart, Snapdeal) can't provide a good jewellery buying experience which is very much evident by the fact that the vertical players sell 12 times more than the horizontal players.
2. Even though the pricing and selection in onine jewellery is relatively better but still the online shoppers tend to have a cold feet when making the actual purchase. How can people spend thousands of dollars on such an intimate shopping experience without even handling the merchandise. 'Touch n feel' is one of the most important parameter after selection. Online players cannot address this and offline players have an edge here.
