Chinese cities and a yearly “mass marriage” event for members. It also offers a variety of paid packages, with VIP services that include live notifications when your favorite individuals are online. “Diamond” members get exclusive privileges, including instant messaging on the Jiayuan website and faster accumulation of points on the online ratings system.

Jiayuan has received various industry awards, including MSN's ""Most Outstanding Partner"" in 2007, Sina's ""Best Online Dating Platform"" in 2009, and China Entrepreneur Magazine's ""Growing Company with Most Long-Term Potential"" in 2010.

Jiayuan.com International, Ltd. was founded in Shanghai in 2003, with over 90 million users and offices in every major city in China. It went public on the NASDAQ stock market, raising up to US$85.2 million.

As of April 2011, Jiayuan.com had more than 40 million registered users. Its major competitors are baihe.com and zhenai.com.