certain entities but all that participate, JEXOS will democratize the whole Ad Industry bringing the forgotten 90% back into the game while a few of the elephants in the room will have to learn to share the bigger share of the pie they used to have. Through JEXOS, all brands will be able to advertise with ease as trust, transparency will become a standard, and many of the industry's inefficiencies today will be all a thing of the past.