Company Performance Metrics
iTS COOLER+ is a solution designed to complement the functionality of iTS COOLER. We have created a unique innovation that allows users - the public - to see and access all their social media (and other) accounts simultaneously, including all your messaging App, News Feeds, Cloud Tv, multi screen video where you can watch up to four YouTube videos
on one platform. The potential is phenomenal.
The analytical results from searches and user actions will inform brands using iTS COOLER: how long the user is spending on the platform; which products they are most interested in; what their interests and lifestyle preferences are, and far more information to the brands will be available This is a hugely exciting and powerful tool for the Brands, who will be guided to market their product categories directly to the users of iTS COOLER and iTS COOLER+ who have expressed specific or inferred interest in their products. From current research there are twenty four million users a day using Facebook alone within Bangkok with an average user spending around five- seven hours a day on social media alone, and this does not include all the messaging Aps which are currently available http://www.bangkokpost.com/business/news/1408158/thailand-tops-internet-usage-charts.
iTS COOLER+ will be very subtle, and will encourage, by a variety of visual and other prompts, iTS COOLER+ will utilise iTS COOLER to effect purchases in store or online.
