Company Performance Metrics
- Ruben Quintero: Chief Technology OfficerPast Role: Teach for America, Teacher
- Kim Lord: Co-Founder and Managing PartnerPast Role: UnitedHealth Group, Ovations
iSite Media is a premier digital out-of-home (DOOH) network and managed services provider that transforms high-traffic stadium environments into sophisticated advertising ecosystems. The company specializes in monetizing the most significant "Attention Gap" in sports and entertainment: the high-dwell restroom environment. By installing
state-of-the-art digital video displays where fans have zero competition from mobile devices or live play, iSite Media delivers 90 seconds of guaranteed, 1:1 captive engagement for brands.
A Unified National Network iSite Media operates as a unified gateway to the "New American Core"—a demographic of high-net-worth ($100k+ HHI) fans across the NHL, NBA, MLS, and Power 5 Collegiate Athletics. The network currently spans 2,800+ high-definition screens across 30+ premier venues, including Capital One Arena, ScottsMiracle-Gro Field, and the KFC Yum! Center. This unified infrastructure allows national advertisers to reach millions of fans with a single, standardized media buy across diverse geographic markets.
The Venue Partnership Model For stadium and arena operators, iSite Media serves as a turn-key infrastructure partner. The company manages the end-to-end investment, including the production, shipping, installation, and ongoing maintenance of all hardware.
- Zero-CAPEX Infrastructure: Venues receive a premium digital upgrade to their "dead space" without upfront capital expenditures. - Long-Term Exclusivity: Venue partnership agreements average 10 years in duration, creating a high-barrier "moat" and ensuring long-term, predictable revenue streams. Full investment recovery is typically realized within the first 12 months of operation. - Proprietary Moat: By absorbing infrastructure costs and securing decade-long exclusivity, iSite Media creates an asset-backed "moat" that provides superior terminal value and defensibility compared to traditional, non-exclusive media providers.
Strategic Vision With a current reach of 47M+ annual impressions, iSite Media is executing a national roadmap to achieve a comprehensive footprint in every major U.S. sports market by EOY 2027. By solving the attention gap through proprietary tech and long-term venue locks, iSite Media is redefining the ROI of place-based digital media.
