Arden's marketing team and Goodby Silverstein & Partners, which used ipsh! technology to deliver targeted SMS (short messaging service) communications for Britney Spears's Curious brand of perfume, won the Marketing and Interactive Excellence (MIXX) Silver award. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpapers, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform.