consumers can avoid the expensive price, thick manuals, upgrade hassles, platform compatibility issues, and lack of Web integration that comes with a boxed product.

iPiccy provides new, easy-to-use tools for modifying pictures, using advanced image processing. iPiccy offers the easiest user interface and workflow of any photo editing application, allowing users to easily pull images from any Web site or file folder. iPiccy includes an extensive variety of easy Web-based photo-editing tools such as Auto-fix, Rotate, Crop, Resize and Color adjustment and Sharpen - all in one place and in real-time. In addition, iPiccy can also be used to turn photos into creative masterpieces, with clever special effects like ‘liquify’, painter, vignette, pencils, and many more. iPiccy.com works flawlessly in any Web browser and is compatible with Mac, Windows and Linux. And since iPiccy lives on the Web, it is constantly evolving as new image-editing technology is developed and the needs of the user base change.