Westfall, with offices in Sonoma and San Francisco, invino targets a lifestyle demographic: consumers who embrace wine as a lifestyle, not only a special-occasion luxury.

The company is modeled after similar e-commerce businesses in the fashion and home-decorating categories. Consumers must apply for free membership at invino.com to obtain access to invino’s offerings. New products are posted daily across a range of wine-related categories; all offers are time- and inventory-limited. invino Members receive a $20 online credit if they refer someone who makes a purchase.

The wide network of industry contacts the Westfalls have nurtured through many years in the wine business affords them the opportunity to work with producers from Sonoma to Rioja. All selections are made by a Panel of experts that includes founder Tony Westfall, a longtime collector who has honed his palate tasting alongside some of the best-known winemakers and sommeliers in California. The Panel personally tastes hundreds of wines, ultimately choosing only a small percentage to feature on the site.

invino also offers competitive shipping rates, including $10 ground shipping on orders of $50 or more to anywhere the company ships in the US (only to states where wine shipments are legal), excluding charges for special/refrigerated packaging on warm-weather shipping.

invino is the flagship company of the husband-and-wife team’s Good Company Wines portfolio.

To sign up, visit: https://www.invino.com/signup