Company Performance Metrics
Chris Kelly: COOPast Role: Organizer, Chair & interim CEO
INVERTED EDGE is an online shopping platform for independent contemporary fashion designers. We place an emphasis on identifying internationally ready, high quality and globally relevant labels from Asia Pacific and beyond, complementing these collections with hand-picked vintage pieces and special collaboration capsules. We follow a rigid
selection and sourcing process to curate collections and provide style insights that meet the needs of the woman who shops not by trends, but for her personal style.
Under our corporate banner, The World of Edge, we also provide white label ecommerce solutions for other fashion brands, and for media partners who want to embed commerce into their content. SPH (Singapore Press Holdings) is a recent addition to our white label partner list.
