decade in the airline industry prior to helping build GameStop from startup to Fortune 500 retailer. These experiences, as well as work on shared services development and staff optimization, drove Donaldson to recognize the need for uncommon leadership and a specialized Design Method that defines a digital evolution path for organizations and their employees. Intriosity is driven by the idea that as digital strategies are pursued and organizations are transformed by AI and automation they can exponentially advance their responsiveness to customers and the productivity of people through human-robotic collaborations.