phone on the paper and pressing the touch points, Interactive Content appears on the screen - just like magic. The application is that easy for the user. Companies can create exciting and effective advertising campaigns in just a few steps thanks to the straightforward ordering process. The campaigns score particularly high use rates through the amazement from the users and the easy usability. With contrast to regular analog marketing campaigns where the effectiveness can only be estimated, Interactive Paper delivers the results transparently to the customer. This way customers of Interactive Paper generate a significant advance in know-how of the industry and their target audience.