Company Performance Metrics
- Nicole Rivera: Founder & Functional Medicine Doctor
Integrative You is a functional medicine platform founded in 2011 by Dr. Nicole Rivera, DC, IFMCP. The company delivers personalized, root-cause health decoding through a member-driven model that combines lab analysis, DNA insight, and structured self-implementation. Programs span four populations: Health Decode (entry-level assessment), Foundation
(year-long guided integration), DNA Precision (genetic-informed protocols), Couples Decode (relational health), Pediatric & Family, and Black Sheep Business (BSB) for founders. The company operates without a brick-and-mortar clinic — all care is virtual via integrativeyou.health and the member app at innspo.ai. Dr. Nicole Rivera serves on the board of the Academy of Functional Medicine Certification (AFMC) and produced the documentary "Breakthrough" (Apple TV, 2024). Media features include NJ Spotlight News, Asbury Park Press, the Dr. Anthony Gustin Podcast, and Invisible Not Broken. The brand positioning — "for the people generic protocols failed" — has driven a vocal community-led growth model with an integrated affiliate program, a podcast (Integrative You Radio), and an app (INNSPO).