of the most vital parts of business intelligence is making decisions. Decisions based on your intuition is far more risky than datadriven decisions. Therefor we strive to influence this part of our business partners and feed the decisionprocess with useful and relevant knowledge. This knowledge comes from within and around the company through data or big data. Data that is produced by its online presence and many other channels. We usually work in three steps. Datadriven decisions is all about collecting and systemizing data produced by the company itself - it could be market data or customer data. This data is analyzed and systemized in a way that makes it possible to draw out information. This information is turned into knowledge about the market, business clients, employees etc. This knowledge will then be used in the decisionprocess to make decisions made on a foundation of relevant data or datadriven decisions.

Big data is often described as hard to handle. Unstructered data is basically useless unless you have the right tools to analyze it and find patterns and tendencies within the data found. With the right tools you can make your own analyzes and predictions without being touted as the next Albert Einstein. There are several kinds of tools that will make your company self serviced - some of the tools we work with are Tableau, Power BI and Qlik Sense. The right tool can save you vasts amounts of time in analyzing and structuring unstructered data. These Big data tools will do the job for you in a matter of seconds og minutes; without this tool it could be up to days or weeks before you have done the job yourself. Save your company time and use the saved time on other relevant work.