actionable insights that tell merchants exactly what's working, what's wasting spend, and what to do next.

Unlike dashboard-only analytics tools that surface metrics without context, InsightIQ's AI engine analyzes cross-channel data — revenue trends, ad spend efficiency, campaign-level ROAS, customer lifetime value, and product performance — to generate specific recommendations categorized by type (Opportunity, Warning, Performance, Optimization) and ranked by priority. Each insight includes concrete actions with projected financial impact, enabling merchants to make faster, smarter decisions about budget allocation, campaign optimization, and growth strategy.

Key platform capabilities include real-time data synchronization across all connected platforms, campaign-level performance tracking with ROAS and CPA metrics, customer economics analysis (LTV, CAC, LTV:CAC ratio), sales channel attribution, revenue and ad spend trend visualization, and AI-generated insights across customizable analysis windows (7, 14, 30, 60, and 90 days). The platform supports self-serve onboarding with secure OAuth integrations and requires no credit card to start a 14-day free trial.

InsightIQ was founded by Abhishek Dayal, a data analytics and data science professional with over 13 years of experience working with leading technology companies across Silicon Valley and Los Angeles. He holds degrees from the University of Illinois at Urbana-Champaign and the University of California, Berkeley.

The company is headquartered in Los Angeles, California.