Company Performance Metrics
Terris Poole: Co-founderPast Role: Playground Sessions, UI/UX Design, Founding Member- Babatunde Ogunfemi: Co-Founder and CEO
InnerCircle is a mobile app that allows artists to connect with their fans in the most effective and efficient way. Artists can use various modules in order to build a relationship with their fans. The modules are meant to allow artists to gauge fan activity in both the digital and the real world. By quantifying fan activity, artists will now be
able to accurately monitor their marketing promotions and analyze how effective these promotions are. In addition to monitoring and growing their fan base, artists have the opportunity to monetize their fan base by incentivising their merchandise or other products using fan support. Using the InnerCircle store and Inpoint system, artists have the power to create their own loyalty programs for their fans.
Fans have the opportunity to stay up to date on their favorite artists and receive exclusive content or discounts on products their favorite artists offer based on their level of support. InnerCircle aims to create a symbiotic relationship between fans and their favorite artists. A platform where fans are rewarded for supporting their favorite artists is meant to create an incentive to further support and appreciate their favorite artists.
