Company Performance Metrics
Ebru Elmas Gurses: Chief Financial Officer- Yunus Eskici: COO
ininal, founded in 2012, aims to be “The Bank for the Unbanked”, providing simple financial products to unbanked and underbanked customers by leveraging physical retail networks and technology
There are millions of people who are underbanked and unbanked in Turkey and MENA, presenting significant opportunities for new players in financial
services
Access - ininal retail distribution reaches %90 of market
Value - with incentives and feature rich products we help our customer ecosystem pay less
Ininal focuses on mass payment, ecommerce merchant ecosystem and retail distribution model.
ininal ecosystem touches multiple parties, creating diverse and high potential revenue channels
ininal has made significant investments in infrastructure and regulatory compliance
As e-commerce adoption grows in MENA, demand for mobile/virtual POS solutions and payment alternatives increases significantly, presenting a huge expansion opportunity for ininal
ininal has one of the most talented teams not in Turkish fintech ecosystem but also in the region, with Banking Regulation and Supervision Agency of Turkey (BDDK) payment systems and electronic money license, based on law on Payment and Securities Reconciliation Systems, Payment Services and Electronic Money Institutions" number 6493
ininal also established its own Payment Card Industry Data Security Standards (PCI DSS) compliant IT infrastructure, migrating some services from MasterCard to ininal infrastructure in order to gain speed and elasticity for further product developments and new business lines ininal will be 5th PCI DSS certified service provider in Turkey!
ininal physical card is now being sold and top-up from 15,000 physical locations, 10 times more than the number of branches of the biggest bank in Turkey, and ininal virtual card can be downloaded from ininal wallet application without border!
Ininal launched virtual POS Gateway and Mobile POS recently.
