(UX/UI). At Ingenno, we perceive design as the leading innovation factor providing solutions by combining new and conventional technologies around a human-centred approach. Design is the medium that shapes and realises a new idea, making the creator’s vision accessible by all five human senses, using any combination of common and state-of-the-art technologies. Our mission at Ingenno is to contribute to our clients’ success through design, engineering and development, by strategically and creatively supporting their efforts to achieve increased competitiveness and take advantage of new growth opportunities. By placing the human individual -not the object- at the focal point of design, we manage to create solutions that provide users with the optimal combination of functional and emotional value. Our Ingenno team consists of experienced and restless designers, engineers, developers, analysts and consultants who apply proven user-research, ethnography, ideation, pilot testing, usability optimisation and innovation management related methods, tools and technologies like empathetic role-playing, brainstorming, mind-mapping, design thinking, fast-prototyping, free and digital sketching, 2D & 3D modelling, rendering & animation, CAD & CAE, animated video creation & production, 3D printing prototyping and Augmented and Virtual Reality (AR & VR). Ingenno has a long track record of supporting client and research projects in the fields of creating new products and systems for medical biotechnology, smart living, energy management and optimisation, manufacturing, industrial automation, assisting and integrating technologies and more. Ingenno participates in all the process stages from project brief to prototype development like: brief definition, user profiling and needs, design & technical requirements, ideation and conceptualisation, enclosure, mechanical and interface design, engineering and development, iterative prototyping, testing and manufacturing and production preparation support. Ingenno reassures that the project outcome, whether it is a physical product, a digital application or a smart system, will be designed around the user, serving the user’s needs and respecting the user behaviour, while taking into account market positioning, competitive features, production costs and sustainability.