with each other in a far more effective and productive fashion.

Influencing can be found at http://www.influencing.com

Influencing combines a social network engine with a suite of specialist applications for both journalists and PR professionals. Think Facebook meets Salesforce.com but designed specifically for media and PR professionals.

The social networking platform allows users to map their "professional graph" and then use those relationships to power its application suite which includes a personalised home page, RSS reader, contact management capabilities and online messaging. Journalists have access to tools which let them define the information they're after, request information and easily and manage all of the leads and stories they're working on. Meanwhile, PR users have tools to help them build media lists, distribute press releases, manage their online newsrooms and analyse their media coverage.

Used together, the two platforms interconnect to map out an integrated workflow between the two communities that will be far more efficient than traditional communication models.

Influencing is the result of eight-years of experience in building an media relations website called MediaConnect, which is used ubiquitously by media and communicators in the Australian IT industry. "MediaConnect changed the way IT media and PR professionals communicate in Australia and we believe that our new Influencing platform will have the same impact on the media and PR industries globally."

The Influencing platform has been designed to be "white-labelled" by other media intelligence content providers but can also be accessed directly via Influencing.com.