Company Performance Metrics
Influencer50 is a global influencer identification and engagement management firm. Founded by Nick Hayes in 2003, the company operates in the UK, US, France, Germany and Australia, with its head offices in London and San Francisco.
The principal service Influencer50 offers is the Top50 Influencer Identification Program, which, as its name
implies, identifies the 50 most important influencers within a particular market or service category. Each individual is ranked according to eight discrete criteria, the rankings a result of both online and offline research, market analysis, and industry player assessment. Influencers are classified according to one of approximately 25 different categories, i.e., Journalist, Industry Consultant, etc. Typically 10-15 categories are represented in the eventual Top50, emphasizing the fragmentation of the people who influence business buying decisions that has occurred over the past decade.
In addition to its Identification Programs, Influencer50 provides Influencer Engagement Programs, automated Influencer Tracker Dashboards, and ongoing Influencer Relations Outreach.
Read the Amazon best-seller Influencer Marketing: Who Really Influencers Your Customers? by Influencer50 principals Nick Hayes and Duncan Brown for an understanding of the company's underlying research, ideas, and practices (www.influencermarketingbook.com).
