Company Performance Metrics
- Barrett Nash: CEO
- Malaz Aroub: CTO, Cofounder
InfiniteUp is a Canadian AI startup on a mission to empower small and medium-sized enterprises (SMEs) through its flagship platform, DOER Business—an all-in-one AI-powered virtual business partner. Designed to deliver enterprise-grade productivity tools at a price point accessible to everyday businesses, DOER Business offers AI-driven strategic
briefings, automated task management, intelligent sales recommendations, and even digital employee “twins” to streamline operations.
By combining deep AI integration with a simple user experience, InfiniteUp makes cutting-edge generative AI accessible without complexity. The platform includes features like a Digital COO, CEO Daily Briefing, voice command capabilities, CRM tools, and localized support—creating a scalable solution that adapts to businesses across industries and geographies.
Founded in 2020 and based in Nanaimo, British Columbia, InfiniteUp operates with a dual-focus model: a scalable SaaS product alongside a revenue-generating app development agency. This structure provides sustainable early revenue while fueling the growth of its core platform. With strategic partnerships in emerging markets, a growing user base, and a lean, globally distributed team, InfiniteUp is well-positioned to redefine how SMEs work with AI.