Company Performance Metrics
In-Trend provides beauty-focused trend intelligence, product analysis, and ideation support for the cosmetics and wellness sectors. The company tracks developments across makeup, skincare, hair, wellness, fragrance, packaging, nails, body care, salon, spa, and aesthetic medicine. It offers bespoke analysis of product launches, claims, and emerging
concepts tailored to client needs. In-Trend conducts beauty tracking and forecasting to help clients monitor and decode innovations across global markets. It also runs ideation workshops that use these insights to inform product development and innovation strategies. Its services are aimed at beauty brands, product development teams, and industry professionals seeking evidence-based guidance on future directions.
