hosts the surveys and collect responses. Users can view survey responses in visual charts and download them in various formats. Users can also analyze the responses through powerful tools such as geographical, chronological tools, or drill down with correlated questions. Impressity also lets users embed multiple-page surveys in any webpage or blog by copy and paste.

Impressity aggregates similar survey questions that are public automatically by a proprietary algorithm. These questions' responses are aggregated as well to provide a balanced sample base. For small businesses interested in market research but cannot afford expensive market reports or consulting fee, Impressity provides free market data and lets users analyze data with geographical, chronological tools.

Impressity's vision is to help small businesses and individuals access free, balanced, up-to-date, analyzable market data to make informed business decisions.