Caller number identification, screen pop up, answer calls, make calls , transfer calls , hold calls are some of the features of CTI that paves way for efficient customer interaction. IVR solution greatly helps in serving multitude of customers efficiently by reducing call wait time and answering simple queries. On the other hand Imperium SMS solutions integrated with various applications, allow the agents to effectively send bulk SMS to their customers. With Imperium Fax Server, one can send and receive fax like emails which avoids unnecessary printing and improves customer response.