Company Performance Metrics
Imperfections designs and produces handmade clay flower arrangements and decorative pieces sold through its online shop. The company focuses on sculpting, moulding, and painting flowers by hand using polymer and air-dry clays to create long-lasting, maintenance-light alternatives to fresh blooms. Its collections draw on the historical language of
flowers, allowing each design to carry specific symbolic meanings described alongside the products. Customers can purchase ready-made arrangements or commission bespoke bouquets and displays tailored to individual colour palettes, occasions, or messages. The business serves people looking for durable home decor, unique gifts, and personalised floral art, and handles order fulfilment and shipping through its ecommerce platform.
