estate brokerage models.

MySide operates within a highly inefficient and chaotic real estate market, where the property purchasing process is not yet adapted to the digital age. The company has built an efficient and scalable digital sales engine, which relies not on individual broker talent but on a robust technological platform that integrates data, automation, and artificial intelligence.

With its innovative approach, MySide has successfully tested and validated its model across several regions in Brazil, demonstrating strong traction and rapid expansion capability. The company has achieved significant growth, with a more than doubling of its gross merchandise value (GMV) year-over-year, maintaining a gross margin well above industry standards and a highly favorable LTV/CAC ratio.