Company Performance Metrics
IMMAR (IMMAR R&C — Research & Consultancy) is an independent market intelligence and market research firm operating across African and Mediterranean markets since 1999. Its identity is rooted in permanent local field teams and proprietary consumer panels built market by market across the continent, with a central office in the Greater Paris
area (Courbevoie) coordinating its pan-African network.
IMMAR operates across 30+ African and Mediterranean markets and is a member of ESOMAR, the global association for the market research and data analytics profession, applying international ethical and methodological standards across all of its work.
IMMAR's expertise spans five complementary areas: Consumer Research, Customer Experience, Data Intelligence & AI, Media Intelligence, and Opinion & Society. These are powered by proprietary technology platforms developed for African field conditions:
• Osentia — pan-African media intelligence: real-time multi-channel monitoring (press, TV, radio, digital, social media) with AI-powered sentiment analysis • Adtrics — multi-media advertising monitoring and competitive intelligence • FANS! (by Satisfactive, an IMMAR subsidiary) — omnichannel customer feedback platform (NPS, CSAT, CES) • MYCS (by Satisfactive, an IMMAR subsidiary) — service network quality monitoring • iMetrics — digital mystery shopping
IMMAR serves clients across the telecommunications, FMCG, banking and financial services, pharmaceutical, media, retail and automotive sectors, helping decision-makers operate, invest and expand with confidence in complex markets. The firm's guiding principle: Insights for Decisions.
