Total Equity Funding
$28.55M in 3 Rounds from 3 Investors
Most Recent Funding
$10M Series C on January, 2012
London, England
VisualDNA combines psychology and big data to allow businesses to understand their customers and people to understand themselves.
Credit, Psychology, Analytics, Big Data, FinTech

Company Details


VisualDNA is an audience insights company with patented technology that makes it possible for businesses to understand who people really are, not just what they do. VisualDNA collects uniquely rich data from psychological quizzes and other products and then applies big data techniques to generate insights at scale from this data for clients.

In the credit and risk sector VisualDNA's product allows a lender to assess any potential customer, with or without a credit history, allowing them to reach a larger market, and score that market more accurately.

For marketers, VisualDNA can use cutting edge psychological profiling to better segment, target and cater to different audiences. They deliver audience insight, predictive analytics and audience targeting for brands, publishers and merchants and are UK’s #1 provider of audience data.

VisualDNA are now also using the same techniques to help manage talent, working with organisations to improve team performance and company culture.

At the heart of VisualDNA's approach is a rigorous adherence to the science of personality and individual difference. They work extensively with academic partners such as Cambridge University, UCL and Columbia to ensure their products are accurate and rigorous.

Funding Rounds (3) - $28.55M

DateAmount / RoundValuationLead InvestorInvestors
Jan, 2012$10M / Series C0
Feb, 2009$13.55M / Series B3
May, 2007$5M / Venture1

Investors (3)

Current Team (9)


Products (2)

  • Using VisualDNA for Talent, organisations can understand their company culture through the collective values of their employees.
  • WHYanalytics is a completely free tool that helps businesses of all sizes understand who their customers are.

Offices/Locations (3)

  • Moscow

    21 Novy Arbat

    Office 2118

    Moscow, Moscow City 119019

    Russian Federation

  • Branch Office

    31 Old Nichol Street

    London, E2 7HR


  • HQ

    67-71 Shoreditch High Street

    London, England E16JJ

    United Kingdom

Images (6)


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