Company Performance Metrics
Cindy Padnos: Founder, Managing PartnerPast Role: Outlook Ventures, Director- Jennifer Savage: Partner
Illuminate’s focus is on finding, funding and accelerating great founders in the B2B/Enterprise cloud and mobile computing space. They focus on companies building SaaS applications as well as solutions that leverage data and mobility to improve business results. They seek innovative ideas led by talented teams – frequently bringing together
diverse perspectives that marry “creative destruction” with new technologies to solve old problems in new ways.
Illuminate is typically a startup’s first institutional investor, but can also be a fit for an established company seeking its first equity financing. Their sweet spot is Series Seed rounds – filling the gap between angel capital and larger funding rounds of traditional VCs. When the timing is right, they collaborate with the best large-scale firms for the next round of financing, but they love lean start-ups that preserve flexibility in their early years.
With three funds under management, Illuminate has been an early investor and board member in deep technology platforms like BrightEdge Technologies (SEO market leader), SaaS applications like Xactly Corporation (NYSE: XTLY) and early market innovators like Influitive (customer advocacy).
