the effective market value based on the relative performance in the industry. Unprecedented scientific in-depth analytics and infinite insights tell you the real market and benchmark value, power, trend and influence of everything that counts in fashion: from the fashion group to their brands ad campaign, from the the fashion model to the fashion magazine – right down to the value of a single catwalk run or the fragment of an image.

IFDAQ focuses on the development of artificial intelligence solutions to obtain analytics and research about the fashion industry. IFDAQ was a research project that started in 2008 and turned into a startup venture in 2016. IFDAQ is founded by Daryl de Jori in 2008 and is located in Vienna, Wien, Austria.