customer demand allowing marketers to make targeted real-time offers to customer groups. It offers information about the real-time interests and activities of individuals, groups, events, and communities, including privacy settings, geographic location, brand and product preferences, hot topics, and opinions; and helps in the planning/alignment of business goals. The company serves retail, consumer products, telecommunications, and media and entertainment industries, as well as non-profit social enterprises. IDInteract, Inc. was founded in 2011 and is based in Seattle, Washington with a center of excellence and development hub in Detroit, Michigan.