launching in 2009, Ideomobile has launched the leading mobile applications for mobile banking, mobile rewards and mobile health for Bank Hapoalim, LeumiCard and Maccabi Health Services respectively. Ideomobile's solutions incorporate innovative capabilities such as: touch to pay (initiate money transfers by "bumping" another phone), scan to pay (pay your utility bills by scanning them - includes OCR capabilities), augmented reality (see rewards near you) and many more on the way. We believe that the mobile channel spans a wide variety of device families and form factors each with their own unique user experience. For this purpose we've developed an innovative platform called the Ideomobile Mobile Application Platform that enables us to deliver rich, secure, engaging applications with optimized experiences for iPhone, Android, Blackberry, Symbian and J2ME devices.