2-28 years — and our studio / office in New Delhi, India.

Ideafarms is an ongoing experiment in Business Model Innovation that offers Consulting, Prototyping and Development services. The business model brings together key Industrial Design concepts – Usability, Aesthetics, Mock-up & Prototyping, and Simulation – to shape product personality. Operating at the thin intersection of business, design and technology the company optimises use of ICT in specific cultural contexts. This provides value far beyond ‘industrialised and commodity’ solutions that focus only on function and performance characteristics.

It pioneered the application of Industrial Design concepts and approaches to the delivery of holistic IT enabled services and solutions. The fundamental business model is to be selective in customer engagements, favour long-term, value driven business relationships, and always tint all activities with our distinctive brand of creativity and innovation.

The unique ability of straddling multiple disciplines in an empowering environment provides the platform for actualizing individual potential in team mode. They are early players in user experience for Android apps, and have released products that show our command on usability and overall user experience on smart devices.