towards more of a software model by taking some of his custom algorithms and turning them into more generic software that is easier to deploy. Bonabeau's Hunch Engine uses behavioral clustering to make personalized suggestions based on no more than two or three clicks by a user. "How can I help you make better decisions, especially when you don't know what you are looking for?" asks Bonabeau. The Hunch Engine currently powers Nymbler (see below).