Company Performance Metrics
Efren Garcia Artero: CEO & Founder
One Line Pitch:
“iClassics Collection” is a collection of mobile applications with an innovative immersive reading methodology, which incites students ́ interest when it comes time read classical literature.
Business Summary:
We began at the end of 2014, and now have 10 Apps, containing 27 tales available, for use in iOS (iTunes), Android
(Google Play and Amazon AppStore), as well as compatibility with Chromebooks, a globally-used platform that enjoys large penetration into the Education Market. Currently, we are focusing on the #Edtech sector with the launch of “iClassics Education: A program to introduce classical literature and encourage reading”, to market to schools worldwide.
Management: Co-founders Efren García and David Garcia have a wholly complimentary set of skills. Efren brings over 16 years of high level, entrepreneurial, digital marketing expertise – managing teams with over 20 people and $3 million budgets. David is a recognized expert in art direction and continues to be the guiding force behind the development team. Together they continue to effectively innovate on iClassics.
Customer Problem:
Teaching Literature today is more difficult than ever: ▶ Low Student Engagement ▶ Classroom Management ▶ Attention Span ▶ Perception of the Classics (boring, long) ▶ Perception of Relevance
Product / Service:
We provide an innovative product (App collection) along with a specially designed platform to track student reading progress in real time, as well as connected exercises for teachers to use, available via the Web.
Target Market:
Private Schools in EEUU, UK, CA, FR, LATAM & ES. Teachers/Educators, Students/Youth Aged 10/12 – 16/18 and Parents.
Customers:
Teachers, educators, students and parents. We have more than 98.300 users in the education sector, who have taken advantage of free downloads and use. The plan is to monetize in this sector with the platform and license model.
Sales / Marketing Strategy:
We are currently combining 4 structured
Marketing Strategies – a presentation to be sent with promo codes, in-person visits to interested parties, influencer marketing, and marketing to parents with vested interests to encourage reading in their children.
Business Model:
Annual subscriptions by licencies for each student. The school or teacher can purchase the licencies from our dashboard on the website (like Netflix or Spotify)
Competitors:
Edelvives, Books That Grow, Actively Learn, Pearson
Competitive Advantage:
Unique – no product like ours, Price Point – immense value on the collection, entertainment value, prestige of authors/titles and Apple education partnership.
