Company Performance Metrics
The Hunger to come up with something more innovative and competitive has always being the drive of Blessed Idornigie after venturing into so many online businesses, from e-gold to multilevel marketing. He discovered that the Nollywood industry needs more competitive and innovative ideas in online movies distribution, which before now had restricted
lovers of Nollywood movies to only one channel, which invariably created a monopolistic market. He decided to make more research about the industry and discovered that Nollywood Content is highly demanded for in the diaspora, and that began the journey of iBAKATV. He started in his room with a laptop, and with support from family members and friends, the company was birthed in 2011.
He later brought in partners that injected some funds into the business. September 2012 marked the turning point for iBAKATV, after its acquired YouTube Premium Partnership with Four major channels, iBAKATV|NOLLYWOOD, iBAKATV|YORUBA, iBAKATV|AFRICAMAGICCLIP and iBAKATV|EVENTS, with a monthly hit of about 6M to 20m at Estimated Watch Time of about 80m to 200m as at today. This success on YouTube, was one of the motivating factors that inspired the company to create its own official online movie streaming platform called ibakatv.com.
