iAuthor's image-centric interface. Seeded sorting ensures that "Most Recommended" and "Most Followed" books remain at the top. Users can create book themes (e.g. "Books that lay bare the human condition"), and invite followers to add content to their theme.

iAuthor's proprietary book sampler ("LitSampler") is an industry-first. It allows authors and publishers to upload an enticing excerpt of their book, controlled entirely from their user account. The sampler is responsive, embeddable and shareable, featuring prominent retail links to drive the impulse purchase.

Another key differentiator is iAuthor's analytics dashboard. It comes as standard in all user accounts, monitoring real-time book performance: total clicks, unique clicks and valuable demographic data.