business. Founded in 2002 as a spin off from Psychology at Goldsmiths, University of London, we are now in our 16th successful year of business. Fully self-funded through commissioned projects and through collaborative research and development projects, i2 media has successfully completed more than 200 commissions, focused on both sides of (and across) the digital divide: from late adopters, to people with very specific access and usability needs, to the earliest adopters of the latest technology and service innovations.