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Hyperfunnel is an AI-driven distribution platform built to help hotels, cruise lines, and travel brands capture direct bookings inside large language models (LLMs) such as ChatGPT, Perplexity, Claude, and other emerging AI-powered consumer channels.
For decades, hotels and cruise lines have struggled to compete with online travel agencies (OTAs)
that dominate search and booking behavior, taking significant margins in the process. Hyperfunnel levels the playing field by enabling hospitality companies to:
Transact directly inside AI search engines with a proprietary booking layer that processes reservations with secure tokenized payment technology on behalf of hotels.
Protect customer data and brand control by ensuring hotels, not intermediaries, remain the merchant of record.
Reduce distribution costs dramatically, allowing brands to pay only a fraction of OTA commissions.
Optimize content for AI discovery, ensuring accurate, bookable inventory surfaces when consumers search via conversational AI.
The company was founded by Ashwin Kamlani, a seasoned hospitality-technology entrepreneur who previously led e-commerce at Meliá Hotels International and founded Regatta Travel Solutions (an industry leading hotel booking engine acquired by Kognitiv). With deep expertise in hotel distribution and a global network of hospitality executives, Hyperfunnel is uniquely positioned to help travel brands adapt to the rapidly accelerating shift toward AI-powered consumer behavior.
Hyperfunnel’s mission is to give hotels, resorts, and cruise lines the tools they need to win back direct customer relationships in the age of AI.